Cartier's global brand ambassador, Shu Qi, interprets the Ballon Bleu de Cartier watch series

In March 2026, Cartier is delighted to announce that actress and director Shu Qi has joined the brand as its global brand ambassador.

Shu Qi has created a distinct personal style with her authentic expression, free and independent stance, and the courage to constantly break through herself. From her on - screen roles to her life attitude, she always responds to the changes of the era with calmness and confidence, showing the firm and resolute demeanor of contemporary women. As a jewelry and watch brand with a history spanning over a century, Cartier has always interpreted the contemporary spirit with its unique style and aesthetics through abundant creativity and exquisite craftsmanship, which deeply resonates with the charm and temperament presented by Shu Qi. Cartier has had a long - standing relationship with Shu Qi, and they will embark on a new journey together to achieve an enduring and elegant style.

In Cartier's new campaign, Shu Qi interprets the timeless elegance carried by the Ballon Bleu de Cartier collection with her distinct and unique temperament - it not only defines the era but also endures through time. As a master of styling watches, Cartier interprets the aesthetics of the circle from the unique perspective of a jeweler. From the rounded arc - shaped watch case to the blue gemstone domed crown, every detail vividly shows the infinite possibilities of the circle.