ALFRED DUNHILL: OVER 130 YEARS OF BRITISH CRAFT AND ENDURINGSTYLE

SHANGHAI, 21stAugust 2026: Alfred Dunhill has opened its new store in Shanghai Plaza 66, marking the next chapter for the House in luxury menswear retail in China.

The store is conceived as a gentleman’s townhouse across three rooms, using a restrained English colour palette and refined materials to unfold the story of the House. Upon entering, the Oak Room presents the world of Alfred Dunhill across ready-to-wear, leather goods and hard luxury, while the back room is dedicated to the ready-to-wear collections. A more intimate Bespoke Services Room offers a private setting for client appointments, alongside a considered selection of gifts and games.

The concept traces back to 1893, when founder Alfred Dunhill turned the leather expertise of the House towards the needs of the earliest motorists, creating clothing and accessories built to a clear standard: “It must be useful, it must work dependably, it must be beautiful, it must last. It must be the best of its kind.” That union of purpose and craft continues to define Alfred Dunhill today.

The Shanghai store carries the full seasonal ready-to-wear collection built around the blazer, elevated outerwear and heritage knitwear, alongside a full custom tailoring and shirting service. Leather goods include the Alfred and Century collections in hand-burnished patina calf, together with formal and casual footwear in leather and suede. A collection of artisanal hard luxury, including jewellery, lighters and pipes, reflects over a century of metal craftsmanship.

“Alfred Dunhill is the ultimate reference for English menswear, defined by a distinct elegance grounded in purpose, exceptional craft and an enduring sense of style. We remain closely connected to our heritage, creating clothes, leather goods and hard luxury for men while celebrating craftsmanship, invisible innovation and the most exceptional materials. Shanghai has long been an important city for Alfred Dunhill, and I am delighted to bring this complete expression of the House to Plaza 66.”

– Simon Holloway, Creative Director

The opening was marked by a pop-up exhibition, running from 28th August to 6th September, built around three modern House signatures: the Alfred, the Century and the Driving Jacket, showing how leather expertise of Alfred Dunhill is interpreted today.

A celebratory opening event welcomed actors Wang Qianyuan and Wang Chuanjun, joined by Liu Lingfei, Bin Wu, Wei Hongtao, Lei Zhao. Guests were styled in Autumn Winter 2026 blazers, placing an icon of the House at the centre of the occasion.

The new Plaza 66 store brings the Alfred Dunhill gentleman’s universe together in Shanghai: British menswear, leather craftsmanship and innovative design, informed by the archive and made for the present.

Alfred Dunhill Shanghai Plaza 66 Store

Lower Ground Floor (B141), Phase III, Shanghai Plaza 66

Heritage in Motion Pop-Up Exhibition

28th August – 6th September 2026

Atrium, Shanghai Plaza 66